EIAA: More Europeans access the internet on their mobile phones
Friday, Mar 05, 2010 Filed Under :Planet Talk Card News
News brought to you by Planet Talk - cheap international calls made easy.
Europeans are increasing the amount of time they spend browsing the internet on their mobile phones, according to new figures.
Seventy one million Europeans browse the internet in a typical week, with almost an hour per day spent exploring the web on their mobile, the European Interactive Advertising Association (EIAA).
One quarter of Europeans use the internet on the move for gaming or listening to the radio, with the web proving a more popular pastime than reading newspapers.
The research also suggests that Polish mobile users spend the most time on the internet, on average, each week.
Commenting on the findings, executive director of the EIAA Alison Fennah said: "Better devices and connectivity, as well as enhanced consumer motivation, all started coming together in 2009 to improve and extend the overall online experience.
"As a result, the internet is now being consumed across PC, laptop, mobile and gaming devices, providing 24-7 access to digital information and entertainment."
However, mobile developer Research In Motion recently suggested that the increased use of mobile devices to access the internet could reduce network capacity for other services, such as cheap international calls.
Senior director of business marketing at the firm Rory O'Neill added: "We're having a capacity crunch, as there's more and more data on the networks you need more and more network capacity to service these data requests."
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