Mobile phone social networking 'on the rise'
Friday, Mar 05, 2010 Filed Under :Planet Talk Instant News
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More mobile users are accessing social networking sites through their handsets, research has shown.
Some 11.1 per cent of mobile phone users accessed social networking via a mobile browser in January, according to comScore, with many perhaps doing this alongside making a cheap international call.
This is an increase of 4.6 percentage points compared to January 2009, with much of the growth driven by the increasing use of smartphones by mobile customers.
Mark Donovan, senior vice president of mobile at the research firm, explained that social networking is one of the fastest-growing behaviours on the mobile web.
He said: "Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser."
The findings follow research by the European Interactive Advertising Association (EIAA), which indicated that Polish mobile users spend more time mobile internet browsing on an average week.
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