Text message donation scheme launched for Chile earthquake
Monday, Mar 01, 2010 Filed Under :Planet Talk Instant News
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Mobile phone owners are set to be asked to take a break from their cheap international calls to pledge money to the Chile earthquake victims.
Non-profit organisations have teamed up with technology provider Mobile Accord to launch text donation campaigns to aid victims of the quake.
Plans were put in motion within hours of the 8.8-magnitude earthquake, and the latest campaign will follow the success of Accord's Haiti fundraising efforts, which netted more than $38 million in donations over a six-week period.
Commenting ahead of the launch of the new campaign, founder and chairman of Mobile Accord James Eberhard said: "We are still waiting to get the full picture on the size and scope of this latest disaster.
"Depending on these reports, it is quite possible other non-profits will follow suit and launch additional mGive campaigns to help in the relief efforts."
The Chile earthquake death toll was 708 as of Sunday evening.
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